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Like mother, like daughter!
Carey’s 10-year-old daughter Monroe Cannon appears in the campaign as a young version of her mom, as she gives a powerful monologue about dreaming big. “Someday, it’s going to be different,” Monroe recites in the 30-second clip. “The melodies that live in my head, someday, they’ll live at the top of the charts. The songs in my heart will touch millions of hearts. Artist of the year, artist of the decade, artist of the millennium — but the meaning is inspiring generations of little girls to hit their high note. How’s that for a daydream?”
Styled in collaboration with the elusive chanteuse herself, Monroe’s wardrobe pays homage to the OshKosh-clad young Mariah appearing in her 1990 single “Someday.”
Watch Monroe’s first campaign below, and shop OshKosh B’gosh’s back-to-school selection here. The company is currently offering up to 50% off the entire site, just in time to shop a whole new wardrobe before the school year starts up again.