Yeezy’s officially back. Kanye West returned to Instagram late Tuesday (July 20), the same night he confirmed the release of his 10th album, Donda.
His upcoming album, due Friday, July 23, is named after his late mother, who died in 2007, but he honored his four children — North, Saint, Chicago and Psalm — in his first series of posts back on Instagram that revealed his necklaces with each of their names. Their mother, Kim Kardashian, who filed for divorce from West earlier this year, remains the only person whom he follows on the social media platform.
The masked figure also included shots of himself wearing his black head-to-toe ensemble before he laid out each piece — including his chains with his children’s names, Nike socks (despite pulling his Yeezy sneaker empire from the sports retailer back in 2013), a Bottega Veneta bomber jacket, Saint Laurent pants — in the last photo in the series. ‘Ye was seen wearing a similar look while manning a DJ booth in Las Vegas earlier this week when he reportedly held a listening party for Donda.
Fans can purchase tickets to attend his ATL listening session at Ticketmaster.com, where prices currently start at $50. The set will also be livestreamed by Apple Music on Thursday at 8 p.m. ET.
For his second post, the rapper reshared the Beats By Dre ad he scored and edited, which stars track and field star Sha’Carri Richardson, who received worldwide support after being suspended from Team USA ahead of the 2021 Olympics after testing positive for marijuana. The ad also features his new song “No Child Left Behind.”
The new commercial, which debuted during Game 6 of the NBA Finals on Tuesday night, also confirmed Donda’s release date for Friday. The new project will be West’s first LP since his back-to-back 2019 gospel projects Jesus Is King and Jesus Is Born, the latter of which is credited to the Sunday Service Choir.
See his latest Instagram posts below: