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Houston’s Queen Bey took channeled her Southern roots in a two-minute teaser on Friday (Aug. 6) for Ivy Park Rodeo, Adidas x Ivy Park’s upcoming collection. The clip features the superstar herself, along with her mom Tina Knowles Lawson, Houston rapper Tobe Nwigwe, singer Snoh Aalegra, real-life cowboy Glynn Turman and more — all rocking rugged yet chic outfits in denim, cow print and more rodeo-inspired fabrics and colors.
Bey told the Houston Chronicle that Ivy Park Rodeo was inspired by “how much of the Black, brown and Native cowboy stories are missing in American history.”
“I am proud to represent Houston culture, my roots and all the people who understand fried Snickers and fried turkey legs,” she continued.
The nearly 60 pieces in the collection will go on sale on Aug. 19 here. See the teaser below.