J Balvin unleashes the madness on his new single “Que Locura,” which he released with an accompanying music video on Friday (Aug. 13).
The Colombian reggaeton superstar (real name José Álvaro Osorio Balvín) also revealed that he will release his fifth studio album, José, on Sept. 10. José will be the follow-up project to 2020’s Colores, which peaked at No. 2 on Billboard’s Top Latin Albums chart and won the Latin Grammy for best urban album.
He recently spoke to Billboard about how his Miller Lite campaign, titled “Es José Time,” embraces his namesake and who he really is behind his onstage persona. “I’m really getting to know me, because I’ve been so caught up on J Balvin that I started to forget about José,” he said. “That’s what I love about this campaign. It’s showing my human side, chilling with my friends and being a normal guy.”
J Balvin is a finalist for the 2021 Billboard Latin Music Awards with nine nods, including artist of the year, songwriter of the year and hot Latin song of the year for “Ritmo (Bad Boys for Life)” with the Black Eyed Peas.
Listen to “Que Locura” below.