Drake is making extra-sure that everyone in his hometown of Toronto is geared up for Friday’s (Sept. 3) release of his long-awaited new album, Certified Lover Boy. According to reports, a series of digital ads feature what appear to be lyrics from the follow-up to 2018’s Scorpion recently went up in the Big Smoke.
The ads including the phrases “Something other than me has got to give,” “I don’t miss… Let alone miss you,” as well as “Should’ve said you loved me today, because tomorrow is a new day.” A spokesperson for Drake could not be reached for additional comment on the billboards at press time.
The billboards feature the same CLB logo in yellow in the middle overlaid with one red rose that appeared on a run of Nike items that dropped in the fall from Nike, including sold-out hoodies, t-shirts, socks, hats and puffer jackets.
On Monday, Drizzy confirmed that CLB will drop this week by posting the cover image: a colorful collage of pregnant mom emoji that became an instant talking point, even inspiring Lil Nas X to do a bit of his patented light trolling by offering up his own take on the oddball image. In Lil Nas’ hands, the moms became 12 bearded, masculine-presenting emoji, all holding their pregnant bellies.
According to an IG video, Drake also appeared to take a night drive around Toronto with some friends to hand out some of the CLB-themed shirts featuring the same lyrics, handing out the swag to shocked and amazed fans on the street. “City’s hot right now. They know what’s up!” he said in the clip with a big smile.
Check out the billboards below.