‘The Strong Will Survive’: How WME Is Navigating a Changing Festival Market
After a difficult 2024 in which a number of major festivals closed their doors for good, Coachella sales were down and Burning Man didn’t sell out, WME global head of festivals Josh Kurfirst says, “Protecting the health of the festival business has become central to everything we do.” “It’s no longer an incoming call business,” […]
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